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Turning Intentions into Results5 Ways to Keep Your Plan from Gathering DustBy Peter Christian • Published October 2010 #4: Share the Vision Loud & Clear This seems like common sense – right? Surprisingly lack of communication is the leading cause of implementation failure. Strategic Plans are not conceived in a vacuum, nor should they remain in one. From the receptionist to the sales manager to the shipping department to the CEO, everyone should know the mission and vision of the company and their respective roles in the company’s future growth. 95% of a typical workforce doesn’t know or understand their organization’s strategy Be aware of the fact that people absorb information in different ways. Some will digest the Plan’s words. Others will gravitate to the numbers. For the “visual” learners in your company, consider creating a strategic map that will bring the message to life. As you see in the sample below, this document could be posted in each department, in the lunchroom or at an individual’s desk. Whether you are 10 employees or 1000, lift the strategy above the day-to-day, so people see it as a priority. Empower your management team to integrate its goals and actions into their departments. If you lead with enthusiasm, your team will follow. The bottom line is…communicate, communicate, communicate.
Strategic Success Tip #4: In the intro to this section we linked the receptionist and the sales manager intentionally. Receptionists, delivery personnel, or any employees answering the phone are part of your sales team. Engage them and recognize their role in customer service and satisfaction. These interactions can make or break your image and client relationships. Recap...
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